About Little Ouchies

Not Your Average Stim Tools

Our Story

Little Ouchies began with a problem—and a whole lot of love.

Craig, our founder, is an engineer. When his wife was diagnosed with autism, he noticed something: during stressful moments, she often turned to pain stimming—pressing, scratching, or picking at her skin—because nothing on the market gave her the kind of relief she actually needed.

The fidget toys were too harsh. Too noisy. Not made for someone like her.

So he made something better.

Using his engineering background, Craig created a stim tool that was quiet, soft, durable, and actually helped her regulate. The first Little Ouchie was born—not just to distract, but to comfort. Not just to occupy the hands, but to support the nervous system.

What began as a personal project turned into a brand built for anyone who’s ever needed a safer way to self-regulate. Today, Little Ouchies serves people with autism, ADHD, anxiety, BFRBs, and anyone looking for tools that feel good and do good.

How to Use Little Ouchies

Little Ouchies are self-regulation tools—designed to help you manage sensory overload, anxiety, or urge-based behaviors (like skin picking or hair pulling) in a gentle, body-safe way.

Here’s how people use them:

Our tools are made to help your nervous system feel supported—not overwhelmed.

Roll it in your hands
Press into your thighs or chest
Squeeze with rhythm to reduce stress
Soft, flexible, and perfect for redirecting harmful urges.
Roll across your arms, legs, or back
Use steady motion to regulate overwhelm or shut-down
Great for transitions, decompressing, or pre/post social interaction

There’s no wrong way to use Little Ouchies—just the way that helps you feel calmer, safer, and more at home in your body.

Our Values

We’re not just making stim tools. We’re creating support systems for people who are often overlooked, misunderstood, or expected to “just deal with it.”

Here’s what we stand for:

Neurodivergent-Affirming Design
Every tool is designed with texture, pressure, and safety in mind. No harsh edges, no gimmicks—just tools that help you regulate.
Community Support
We give back through mutual aid, sliding scale options, content collaborations, and resources made by and for the neurodivergent community.
Lived Experience at the Center
Our brand was built out of real life. We’re engineers, creators, and caregivers who know what it’s like to need a tool that works and feels good to use.
Access Over Aesthetics
Our designs are clean, safe, and functional. We don’t believe in sparkle for the sake of sparkle—we believe in sensory tools that actually help.

What Makes Us Different

You can buy stim toys on Etsy or Amazon for a few bucks—but we’re not trying to be that. We’re not chasing trends. We’re creating something more meaningful.

Little Ouchies are tools, not toys.

They’re made to last. Made for your nervous system. Made to support—not overstimulate.