OUR STORY

Meet Craig

Craig, our founder, is an engineer. When his wife was diagnosed with autism, he noticed something: during stressful moments, she often turned to pain stimming - pressing, scratching, or picking at her skin and there was nothing on the market to give her the kind of relief she actually needed.

The fidget toys were too harsh. Too noisy.

So he made something better.

LITTLE OUCHIES

Using his engineering background, Craig created a stim tool that was quiet, soft, durable, and actually helped regulate. The first Little Ouchie was born - not just to distract, but to comfort. Not just to occupy the hand, but to support the nervous system.

What began as a personal project, turned into a brand built for anyone who's ever needed a safer way to self-regulate. Today, Little Ouchies serves people with autism, ADHD, anxiety, BFRBs, and anyone looking for tools that feel good and do good.

Our Values

Here's what we stand for:

  • Neurodivergent Affirming Design: Every tool is designed with texture, pressure, and safety in mind. No harsh edges, no gimmicks - just tools that help you regulate.

  • Community Support: We give back through mutual aid, sliding scale options, content collaborations, and resources made by and for the neurodivergent community.

  • Lived Experience at the Centre: Our brand was built out of real life experience. We're engineers, creators , and caregivers who know what it's like to need a tool that works.

  • Access over Aesthetics: Our designs are clean, safe, and functional. We don't believe in sparkle for the sake of sparkle - we believe in sensory tools that actually help.

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